Search the Collections

Ludwig Hohlwein
Birth Date: 
Birth Place: 
Wiesbaden, Germany
Death Date: 
Death Place: 
Berchtesgaden, Germany
Poster artist. Based in Munich. Famous, perhaps infamous, for propaganda posters. In addition to his trademark poster of leopard and panther for the Munich Zoo (1912), and the logos for two of Munich's most popular beers, Franziskaner and Hacker-Pschorr, his zealous contributions to the Nazi propaganda machine are unforgettable icons of fascist Germany. Knew great commercial success as Munich's "poster king," and developed a distinctive haute bourgeois style borrowed from the London and Paris vogue of the day. Just before the First World War, Hohlwein's work took on an increasingly nationalistic and militaristic character, ultimately finding an (anti-)climax in the austere stereotypes and hero cult of the Third Reich.