Founded in 1827 by Pierre Duvelleroy, the firm was the official fan maker for the City of Paris department store, and also to the British Royal Court, notably Queen Alexandra. Pierre published a very popular pamphlet on the meaning of various fan gestures. Enclosed with each fan he sold, it was a successful marketing tool. Pierre opened a London branch on Bond Street after winning a gold medal at the Great Exhibition there in 1851. The London branch operated until 1965. The Duvelleroy family have continued to produce fans; in 2012 the heir Michel Maignan and co-owners Raphaelle de Panafieu and Eloise Gilles revived the house with artisan level fans in the $2000 price range (Vogue, March 2012).